2019
OMA
Design, UX, UI
Lead UX/UI
The platform needed to feel inviting and welcoming to the general public, but also needed to act as an E-learning tool for healthcare workers looking to enhance their learning and CPD around the subject.
Partnering with the Obesity Society Association, our main goal was to create an informative and educational digital platform that would promote and enhance discussion around the topic of obesity and obesity management.
This Obesity Management Association website was designed primarily as a tool for patients to be able to find key information swiftly, enquire about obesity management and clinics, and to build conversion around the topic. We used a logical website architecture and clearly signposted sections to streamline the user experience.The result being we created a new digital platform which champions cultural change and discussion around the subject of obesity, with an integrated E-learning tool specifically for healthcare workers.
