I'm Sienna, Strategic Product Designer blending psychology, design thinking, and leadership to craft intuitive, high-impact digital experiences that drive business growth.

Product Strategy +
+ UX +UI

Digital + Brand + UX/UI +

Designer

ZOE

How might we reduce customer support burden in the blood testing process & increase customer belief in ZOE

User   Research
           Interviews
            Insights

UX     Flows
          Wireframes

UI     Design System
        Prototyping
        Animations

‍

Case Study

01/04

ZOE

How might we Improve membersʼ understanding of their gut health progress through a simple gut health retest, and informative results experience.

Product design
UX/UI

‍

Case Study

02/04

Vanquis

How can we improve the recurring payments journey within our app

User   Research
           Interviews
            Surveys

UX     Flows
          Wireframes

UI     Design System
        Prototyping
        Hi-fidelty

‍