2019
Milligan
Design, UX, UI
Lead UX/UI
With an average time on site of less than 1 minute, a 45% Bounce Rate and the majority of traffic landing on the homepage, there was an immediate need to revisit content and navigation to improve the overall user engagement of the Milligan homepage.
As a first-time user landing on the Milligan homepage, you couldn’t help but ask yourself... what now... Not only was the menu difficult to navigate, the content itself wasn’t engaging.
We started with a thorough in-depth UX audit to understand the website's restrictions and user engagement in detail. Allowing us to create a new data-led UX design to support an effortless user journey.
The website had an emphasis on case studies, with intrinsic call-to-actions to make the path to conversion as quick and easy as possible for the user. The result being we helped position Milligan as a business that promotes development, innovation and partnership credibility.
A video asset was proposed to drive user engagement, as well as acting as a mechanic for Milligan to drive awareness of their services in a graphic and visual format.
Overlaying the asset with 3x ‘killer’ USPs instantly positions the business as a market-leader in the eyes of the user, allowing the brand to differentiate from their competitors. An open navigation with all landing pages, contact details and links to social media accounts above-the-fold, ensures users had a clear journey to whichever action they need to take, without having to click to open a menu, or scroll further down the homepage.
